If you’re selling or marketing products and services in the manufacturing industry, and your team does not have the right sales enablement app, you probably already know that you have a problem. There’s likely to be mass confusion, and no seems to be able to find the right files about your product line when they need them. As a result, morale is down among your salespeople, and the marketing department is getting nowhere. If all this sounds familiar, the good news is that the right sales enablement app can dramatically improve your situation.
Criteria for sales software
First and foremost, the right sales software is easy to use. The interface is intuitive, and the design is clean. The simple truth is that you definitely don’t have a lot of time to invest learning how to use complicated software.
Next, great software gives you lots of feedback in the form of hard data. This can be in graphs or strictly by the numbers, but it all gives you a handle on where your team is doing well and where it needs to improve. The statistics don’t lie!
Many people forget that great sales software is for the customer as much as it is for the sales and marketing department. When your salespeople have good software on their mobile devices, they can swiftly show the customer what they want to see about the product line. They can also easily transfer the information to the customer’s platform. It’s all about mutual convenience.
