Keratin Treatment, also known as the Brazilian Blowout, is one of the rising stars in the haircare industry, but what makes this product so special?

The treatment, invented in 2005, was designed to tame the frizzy manes of the Brazilian people. However, the Keratin Treatments have become popular in America and Europe in the past few years, gaining a substantial following.

Brazilian hair straightening products are a category unto themselves. No other hair treatment product can replicate or replace the benefits obtained during, or even after, a Keratin Treatment. The products are used in a specific order during the treatments. A deep cleaning shampoo, which strips the hair of all prior haircare treatment residue and an almost complete blow dry prepares the hair for application of the keratin. The keratin formula is applied and then a fixative is added, which is then sealed into the hair strands using a flat iron. The heat merges the keratin into the matrix of the hair, strengthening, straightening, and smoothing each strand.

After the straightening process is complete, it is recommended that the hair should not be exposed to washing, or other forms of moisture for up to four days. During this time, it is also important to not use pins, clips, or different styling products as doing so could kink the hair or remove the keratin coating.

The downside is that treatments can take over 90 minutes for longer hair. However, Keratin Treatment uses a semi-permanent method making keratin a great solution for damaged or color treated hair and will last for up to three months. Keratin’s superior ability to straighten even the frizziest hair allows for an unmatched level of manageability without sacrificing hair quality.

There are also Brazilian hair straightening products for everyday use. These include specially formulated shampoos, nourishing deep conditioners, and daily keratin rebuilding serums. Using the proper hair products can extend the life of the treatment. Even though hair will slowly lose the keratin due to washing, the overall health of the hair remains.

What does this mean for you? Keratin Treatment will give you up to three months of gloriously frizz-free hair that is easy to style, has full beautiful body, shine, and volume. Your hair will dry up to 60% faster than without keratin. And you won’t have to worry about hair damage from keratin, or previous hair care products. Go to Website URL for more information.